DERMAFLASH at Ipsy Gen Beauty New York

This past weekend, Team DERMAFLASH headed to New York City for the Ipsy Gen Beauty Show.

It was so much fun to be in the middle of all of the action–surrounded by other amazing brands and beauty enthusiasts everywhere.

We came full force and educated attendees about our award-winning device. We worked hard and played hard and barely had a second to come up for air!

Our kiosk was incredibly popular and we were FLASHING makeup lovers, skincare lovers and everyone in between til closing each day!

There’s no greater feeling than sharing the magic of DERMAFLASH with women of all colors, ages and skin types and witnessing their reactions when we reveal their freshly-flashed skin.

Many reactions were similar: No one believed that they had so much dead skin and peach fuzz on their faces and we proved them wrong with our secret weapon: DERMAFLASH 2.0 LUXE!

Each woman left our kiosk with incredibly smooth and glowing skin, looking and feeling radiant!

We took it another step and also decided to host a master class about DERMAFLASH.

We thought it would be a great idea to show makeup and skincare lovers how DERMAFLASH could benefit them and took the stage for our very own branded Ipsy Beauty Lab.

With DERMAFLASH, seeing is believing, so we wanted to train and educate a class about the benefits of DERMAFLASH.

By showing a captive audience what our device can truly do, it felt amazing to empower women and give them a true education on the benefits of DERMAFLASH.

We pulled an audience member onto the stage to use as our model, and we talked through all the three simple steps of DERMAFLASH to achieve gorgeous skin!


It was a huge success and our audience was so excited to take home a DERMAFLASH 2.0 LUXE of their own when our class was over.

Ipsy was an amazing experience and we loved being able to spread the word and share the gift of beautiful skin with all beauty lovers!

Thanks for having us, Ipsy!


Jenn and Jorie




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